Privacy policy

Last updated 14 October 2025

This Privacy Policy governs the manner in which Baeli Co collects, uses, maintains, and discloses information collected from users (each, a "User") of the https://www.baeli.co website ("Site"). This privacy policy applies to the Site and all products and services offered by Baeli Co, in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Personal Identification Information

"Personal Information" is information by which you can be identified, such as your name, e-mail address, billing and mailing addresses, telephone number(s), and payment information.

We may collect personal identification information from Users in a variety of ways, including when Users visit our site, place an order, subscribe to the e-mail newsletter, register for SMS updates, create an account, or contact us.

Specific Personal Information Collected

Specific personal information that we collect includes:

  • Contact details: Name, email address, phone number, shipping and billing address.
  • Transactional data: Order details, purchase history, and payment information (processed via secure third-party gateways).
  • Date of birth: Collected specifically to administer birthday rewards and loyalty points.
  • Technical data: IP address, browsing activity, and device information.

If you do not wish to provide personal information to us, you do not have to do so, however it may prevent you from making purchases or engaging in certain Site-related activities.

Non-Personal Identification Information

We automatically collect non-personal identification information about Users when they interact with our Site. This data may include your computer's IP address, browser type, the webpage you were visiting before you came to our website, time spent on pages, access dates, and other statistics. This information is collected for analysis and evaluation to help us improve our website and services.

Web Browser Cookies and Tracking

Our Site uses "cookies" and similar tracking technologies (like pixels) to enhance User experience. Cookies are used for essential site functionality, to analyze how customers use the website, and to deliver advertising that is relevant to you.

By using our website, you agree to us placing cookies on your device and accessing them when you visit the website in the future. You can modify your device settings to refuse cookies, but note that some parts of the Site may not function properly.

How We Use Your Information

We use the personal information we collect for the following essential business purposes:

  • To process orders and payments and fulfil transactions related to your purchases of products and services.
  • To communicate with you regarding your order, customer service enquiries, and support needs.
  • To administer our loyalty program and provide benefits, such as using your Date of Birth to issue birthday rewards.
  • For direct marketing, including sending you newsletters, special offers, and event information via email and SMS.
  • To perform research and analysis for business development, including improving our Site and product offerings.
  • To comply with laws or regulations or to comply with any directions given by regulators or authorities.

Disclosure of Personal Information to Third Parties

We do not sell, trade, or rent your personal identification information. We may disclose your personal information to third-party service providers and partners to assist us in operating our business.

Such disclosures occur for the purposes of:

  • Order Fulfillment: Including Shopify (our e-commerce platform) and shipping carriers, to process and deliver products.
  • Site Operations & Services: Including various Shopify applications and third-party tools used for functions like fraud detection, loyalty program administration, and customer service.
  • Payment Processing: Including Shopify Payments, PayPal, and Afterpay, to securely manage financial transactions.
  • Marketing & Communications: Including Klaviyo, to manage and send our email and SMS direct marketing campaigns. (Note: Text messaging originator opt-in data and consent information will not be shared with any other third parties.)
  • Targeted Advertising: Including Meta (Facebook/Instagram) and Google (Ads/Analytics), to measure ad performance and deliver personalised advertising to you on other platforms.
  • Legal Compliance: Courts, tribunals, regulatory authorities, and law enforcement offices as required by Australian law.

Cross-border Disclosure of Personal Information (APP 8)

Your personal information is likely to be disclosed to overseas recipients in the following countries: The United States of America (USA) and Canada. This occurs because many of our critical service providers (including Shopify, Klaviyo, Meta, and Google) are headquartered or host data in these locations.

We take reasonable steps to ensure these third parties handle your data securely, including entering into contractual agreements designed to protect your information. However, by consenting to this disclosure, you acknowledge that Baeli Co will not be responsible for the overseas recipient's handling of your personal information, and the protections afforded by the Australian Privacy Principles (APPs) may not directly apply to that recipient.

Accessing or Correcting Your Personal Information

Under the Privacy Act, you have a right to access and correct the personal information we hold about you. You may ask us in writing to provide you with details of the personal information we hold.

You can update your information anytime by accessing your customer account on our website. If you wish for your personal information to be removed from our database, please contact us to do so.

Making a Complaint About a Breach of Privacy

If you have any questions, comments, or complaints regarding our practices, or if you believe we have not adhered to this Privacy Policy, you can contact us by email or mail using the details below. We will endeavour to process your request as soon as possible.

You can find more information about privacy and the protection of your personal information on the website of the Office of the Australian Information Commissioner (OAIC) at https://www.oaic.gov.au/

Changes to This Policy and Acceptance of Terms

This Privacy Policy may be amended from time to time. Your continued use of our website following any amendments indicates that you accept the changes. We recommend that you check this Privacy Policy regularly to ensure you are aware of any changes.

By using this Site, you signify your acceptance of this policy.

Contacting Us

If you have any questions, feedback or complaints please contact us at:
Baeli Co
Email: hello@baeli.co